Brand Yourself: Correcting Your Online Presence

Everyone wants to have a good reputation online, but we often feel like that’s something out of our control.  Well good news, it’s not completely.

Go visit the website BrandYourself.com, sign up and search your name.  Many links will pop up and you may be surprised at what you’ll find.

You can rate each link as:

  • POSITIVE: Relevant to you specifically
  • NEUTRAL/NOT ME: Something that has nothing to do with you
  • NEGATIVE: Something damaging that is also relevant to you.

I even had an assignment from high school lurking around on Tumblr that still comes up when my name is searched.

This tool helps assign relevant links to you, while getting rid of ones that are irrelevant.

The point here is to improve your grade, or at least make sure the right links appear when your name is searched.

I did this with mine over this past semester at Grand Valley.  Here’s my before and after .

BEFORE

Before

AFTER

 

After

 

My score decreased because I was able to search through the links and identify a negative result to my reputation.

I enjoyed this exercise though.  I was able to view the scope of what others see when they search me, while catching a whiff of nostalgia in the process.  I highly recommend that everyone try this out.  Strengthen your web presence and  shoot for that A!

 

Infograph Tid Bit

Infographs are a creative way to explain a process or show data.  Even the most conservative audiences tire of paragraphs and bulletpoints.  It’s healthy to have fun every once in a while, even if it’s with data.

With infographs, you could create valuable content to share on….well…anything you can put content on.  Facebook, Twitter, blogs, newsletters, anything.

Content can be created through a variety of different platforms and programs.  Don’t worry, there are resources available for all skill levels.  You don’t have to be an Adobe wizard.

I created one just for this blog and it was pretty easy! I used canva.com and it’s pretty much drag and drop.  This site has plenty of free options and is very easy to navigate.  Check it out below.

How to Become Famous

Like every other creative, just be sure to keep an open mind.

Happy designing!