Brand Yourself: Correcting Your Online Presence

Everyone wants to have a good reputation online, but we often feel like that’s something out of our control.  Well good news, it’s not completely.

Go visit the website BrandYourself.com, sign up and search your name.  Many links will pop up and you may be surprised at what you’ll find.

You can rate each link as:

  • POSITIVE: Relevant to you specifically
  • NEUTRAL/NOT ME: Something that has nothing to do with you
  • NEGATIVE: Something damaging that is also relevant to you.

I even had an assignment from high school lurking around on Tumblr that still comes up when my name is searched.

This tool helps assign relevant links to you, while getting rid of ones that are irrelevant.

The point here is to improve your grade, or at least make sure the right links appear when your name is searched.

I did this with mine over this past semester at Grand Valley.  Here’s my before and after .

BEFORE

Before

AFTER

 

After

 

My score decreased because I was able to search through the links and identify a negative result to my reputation.

I enjoyed this exercise though.  I was able to view the scope of what others see when they search me, while catching a whiff of nostalgia in the process.  I highly recommend that everyone try this out.  Strengthen your web presence and  shoot for that A!

 

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